The Language of Line and Surface

Designer Cory Grosser took inspiration for the Elle Collection from the skateparks that are ubiquitous in Southern California. What he saw was a “series of fluid lines that connect deformed and articulated planes,” elements that could “give static objects motion and energy.”

Softening the geometry makes the shapes friendly and approachable, Grosser says, since “we don’t have any right angles on our bodies; there are never any hard edges.”

The modular seating, lounge chairs and ottomans, benches, and occasional tables provide many compositional opportunities, creating environments that feel young but also look elegant.


Cory Grosser is an American product designer, brand strategist and educator. In 2002 he founded his studio in Los Angeles. The same year, he had his first international exhibition in Milan and secured his first consulting project from a Fortune 500 company. Since then, he has gone on to become one of America’s top independent product designers. His career balances design work for high level European design brands, strategic consulting engagements for large corporations and teaching the next generation of designers.

Cory Grosser